Portfolio

I help small and medium businesses grow on TikTok LIVE — supporting initiatives around the Service+ feature and livestream performance to turn audiences into clients..

The only entertainment law firm with its own Packaging & Sales team, where I helped with their marketing!
I run social campaigns, benchmark competitors, and track the awards, festivals, and industry news that shape the firm's reputation and connect with our clients better.

I tell stories for USC Viterbi through video — managing assets, coordinating shoots, and editing pieces for the school's website and social media. From program anniversaries to event highlights, my videos help strengthen Viterbi's brand presence and bring the school's innovative spirit to life across channels.

In this media company, I supported a range of amazing clients — from creators like Trixie & Katya to brands like Genesis and Disney — helping them keep their YouTube channels fresh and thriving.
I built an Excel dashboard powered by YouTube Analytics to help the Channel Strategy team track performance and uncover insights, turning data into biweekly reports that guided content decisions. I also brainstormed new video ideas inspired by trending topics and put together weekly trend reports to keep the entire company ahead of the curve.

My summer at Allianz was all about bringing creativity to corporate marketing. I crafted email campaigns, built sector reports, and optimized digital content across 10 regional websites. I also worked closely with teams from Singapore, Shanghai, and Italy to align campaigns — all while diving into tools like Salesforce, Marketo, and Adobe Analytics.

I edited 50+ educational videos (with bilingual subtitles!) and refreshed IvyMind's visual identity by redesigning logos (I made the logo on the left), Powerpoint templates, and social media banners.

I help connect Trojans who share a love for the intersection of business and entertainment through creative storytelling and design.

I oversee recruitment and semi-annual team-building events for 160+ members, manage interview rounds, and make sure all 10 departments are supported and connected.
Beyond logistics, I focus on building a warm, inclusive community for Chinese students to feel at home at USC.

Write, Write, Write!

I led an 18-member executive board and 91 members to produce 21 short films, reaching 11M+ total views and adding 2,000+ new subscribers to our channel. We also launched a public class series and live-streaming system to boost engagement and visibility.
Our team was recognized as one of the school's Top 10 Clubs (十佳社团) and Outstanding Teams — one of only five groups to earn the honor.

I co-founded an educational consulting program to support Chinese international students through workshops and mentorship. We connected with 100+ students and recruited 10+ speakers and instructors, combining storytelling, community, and design to make education more easy.